Dallas Cowboys Jerry Jones Sr. brings in Staubach, Shaw for assist with 17-story tower

Dallas Cowboys owner Jerry Jones Sr. is bringing in former Cowboys Hall of Fame quarterback Roger Staubach and former Cowboys player Robert Shaw to build a luxury high-rise at The Star in Frisco. Show Full Story

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The 17-story luxury residential tower will be built in a joint venture between Jones and the two former players, who have a stake in Dallas-based Columbus Realty Partners Ltd.

Jake Dean Jerry & Stephen Jones watch a video unveiling the Ring of Honor Walk that will be at the Star in Frisco.

This will be Frisco's first high-rise tower. It is expected to further enhance The Star in Frisco, a 91-acre mixed-use development, and will sit within walking distance of the Cowboys world headquarters.

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"It's good to have Roger back on the Cowboys active roster," said Jones Sr., owner and general manager of the Dallas Cowboys, in a statement.

"His tremendous success and experience in commercial real estate brings a world of credibility to this project, and fits what we are doing at The Star from a big picture perspective perfectly," he added. "We also know that Robert Shaw, another of our former players, has a unique background specifically with this type of project."

Shaw, a Dallas real estate developer and CEO of Columbus Realty, said he plans on building a place for fans.

"It's more than housing," Shaw added. "It's about the Cowboys fan lifestyle."

The would-be residents are expected to have special benefits, such as exclusive access to events, as part of their commitment to the tower.

Plans for the high-rise include roughly 160 apartment homes that could be used part- or full-time by residents. Each apartment will be an average of 1,200 square feet.

Stauback said it was great for Shaw and himself to be back with the team again. Collectively, he said, they will make it something special.

Construction is slated to get underway in January 2018, with completion expected in the first quarter of 2019.

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